Samsung Going Global Essay

Almost one in five televisions shipped during the third quarter of 2009 had a Samsung label on it. That’s according to DisplaySearch, a market research company that tracks sales of TVs. As The Wall Street Journal noted on Wednesday, Samsung’s 17. 2 percent–and growing–share of the worldwide TV market is a big deal. No company has had a 20 percent share of televisions since TVs were first sold. The speed with which Samsung has overtaken its competitors is fairly remarkable as well. Just four years ago, the company lagged behind Sony, who was then the king of the new flat-panel scene.

Since passing Sony in sales, Samsung has doubled the number of TVs it ships every year. Samsung shipped 38 million TVs last year, according to DisplaySearch, and a goal for 2010 is to sell 45 million TVs. Sony, meanwhile, has floundered in the market it once dominated. Its worldwide market share of flat-panel TVs is 5. 9 percent, according to Display Search. That’s behind LG (14. 8 percent), Panasonic (6. 9 percent), and TCL Electronics/RCA/Thomson/Alcatel (6. 6 percent). For Samsung, broad consumer acceptance of flat-panel technology has been a boon, and it appears that the company plans to milk it.

Of the 38 million TVs the company shipped last year, 27. 5 million were liquid crystal displays, or LCDs, and 3. 5 million were plasma displays. An executive told the Journal that Samsung wants its total number of flat-panel sets to increase to 39 million this year. Samsung has been one of the major manufacturers pushing LCD technology with light-emitting diode, or LED, backlighting, as well as Web-connected sets, and focusing less on new display technologies such as organic light-emitting diode, or OLED, technology.

Read also  Samsung Marketing Plan

More Essays

  • Samsung Strategic Management

    Samsung's strategic direction is now focused on tapping into the growth of the enterprise market. Given the latest developments as stated in the case, conduct segmentation of the enterprise market and discuss the strategic action plans that Samsung's could undertake to increase its market share in each of...

  • Samsung

    A digital leader. A responsible global citizen. A multi-faceted family of companies. An ethical business. Samsung is all of these and more. At Samsung Group and Samsung Electronics, we uphold a belief in shared responsibility – to our people, our planet and our society. Across the company, we hold ourselves...

  • Samsung Case Analysis

    1. HISTORY Samsung Electronics is a South Korean multinational electronics and information technology company. It is the chief subsidiary of the Samsung Group that was established in 1969, and its headquarters is located in Samsung Town, Seoul. Samsung Electronics is one of the largest electronics...

  • Technology Case

    We have chosen to analyze the consumer electronic hardware industry and the companies that we will focus on as a representative of the industry are Samsung, LG, Sony and Panasonic. While we were seeking for companies to analyze, it was difficult to pick a group of electronic companies that produces and...

  • Growth Strategy Analysis of Samsung

    INTRODUCTION The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is...

  • Samsung Marketing Plan

    I. Executive Summary "At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society" (samsung.com/us/aboutsamsung). At Samsung we like to think of the entire world as not only our customers but...

  • Organizational Structure and Design

    1.1 Introduction Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul, Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over the India. Their manufacturing...

  • Samsung Analysis

    1/Identify the ressources and competencies of an organization with which you are familiar using Exhibits 1 and 2 (WA). I decided to undertake an analysis of the Samsung company because I spend a full year in South-Korea, from july 2011 until august 2012. Hence, Samsung is an extremely important...

  • Samsung Swot Analysis

    Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Notable Samsung industrial subsidiaries include Samsung...

  • One Sony Analysis

    Sony is Japanese multinational conglomerate corporation with the revenue of US$71.87 billion (FY11). Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications,...

Read also  Samsung Swot Analysis