Toy Essays

Lego Case Study

1. What business goals were set by Knudstorp? Ans.Jorgen Vig Knudstorp, the CEO of Lego set the following goals for the company which was performing very poorly, * To remain profitable while maintaining growth, continuous innovation and quality of the products * To reach to broader customer segment * To cut expenses in production and supply chain and making these processes more efficient 2. What business strategies were set by Knudstorp? Ans.Knudstorp set up the following business strategies to ensure…

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Toys for a Big Boys

Ronit Subramanian was seven years old and he was the tallest student in his class. It made him feel very proud. But when he remembered some of the things he used to do as a small kid, he felt a little shy. He wished his mother would not tell those stories to her friends again and again. Last week his mother’s old school friend had come to see her. They were meeting after 10 years. Ronit was just back from…

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