Samsung Essays

Growth Strategy Analysis of Samsung

INTRODUCTION The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world’s largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea’s largest chaebol. The meaning of the Korean word Samsung is “TriStar” or “three stars”. As stated in its new motto, Samsung Electronics’ vision for the new decade is, “Inspire the World, Create the Future.” This new vision reflects Samsung Electronics’ commitment to inspiring its…

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Samsung Strategic Management

Samsung’s strategic direction is now focused on tapping into the growth of the enterprise market. Given the latest developments as stated in the case, conduct segmentation of the enterprise market and discuss the strategic action plans that Samsung’s could undertake to increase its market share in each of these segments. Introduction Pioneering the Digital Edge The digital age has brought revolutionary change – and opportunity – to global business, and Samsung has responded with advanced technologies, competitive products, and constant…

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Samsung

A digital leader. A responsible global citizen. A multi-faceted family of companies. An ethical business. Samsung is all of these and more. At Samsung Group and Samsung Electronics, we uphold a belief in shared responsibility – to our people, our planet and our society. Across the company, we hold ourselves to the highest standards so that we can more effectively contribute to a better world. From its beginning as a small export business in Taegu, Korea, Samsung has grown to…

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Samsung Case Analysis

1. HISTORY Samsung Electronics is a South Korean multinational electronics and information technology company. It is the chief subsidiary of the Samsung Group that was established in 1969, and its headquarters is located in Samsung Town, Seoul. Samsung Electronics is one of the largest electronics producers in Asia, and its product line includes semiconductors, televisions, telecommunication equipment, computers and many other kinds of home appliances. The Samsung Electronics unit was created to get into the prosperous television and consumer electronics…

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Samsung Analysis

1/Identify the ressources and competencies of an organization with which you are familiar using Exhibits 1 and 2 (WA). I decided to undertake an analysis of the Samsung company because I spend a full year in South-Korea, from july 2011 until august 2012. Hence, Samsung is an extremely important conglomerate in this country, working there is for many considered as a « dream-job » and furthemore produce as much as 20% as the country total exports. Samsung is well known…

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Organizational Structure and Design

1.1 Introduction Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul, Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over the India. Their manufacturing facilities are located at Noida in Uttar Pradesh and Sriperumbudur in Chennai. The company is having two R&D centres in India, at Bangalore and Noida. Both the R&D centres are involved in cutting edge…

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Samsung Going Global

Almost one in five televisions shipped during the third quarter of 2009 had a Samsung label on it. That’s according to DisplaySearch, a market research company that tracks sales of TVs. As The Wall Street Journal noted on Wednesday, Samsung’s 17. 2 percent–and growing–share of the worldwide TV market is a big deal. No company has had a 20 percent share of televisions since TVs were first sold. The speed with which Samsung has overtaken its competitors is fairly remarkable…

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Samsung Marketing Plan

I. Executive Summary “At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society” (samsung.com/us/aboutsamsung). At Samsung we like to think of the entire world as not only our customers but as our family. We aspire to treat each and every one of our customers like they are the most important. We benefit our customers by providing the most advanced electronic devices at the…

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Samsung Swot Analysis

Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world’s largest information technology company measured by 2011 revenues), Samsung Heavy Industries (the world’s second-largest shipbuilder measured by 2010 revenues), Samsung Engineering and Samsung C&T (respectively the world’s 35th- and 72nd-largest construction companies), and Samsung Techwin…

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