Sampling Essays

Research Proposal

1TITLE An assessment on how product branding effects consumer purchase decisions in Food Market Chain Group (FMCG) goods and durable goods. 2BACKGROUND TO THE STUDY Branding is a vital element in a business. Without a brand, retailers may be confused or give the customers the wrong products, while the customers have to explain in detail the type of products they want to fully satisfy their needs and wants. It can therefore be assumed that a brand acts as a sign,…

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Lotteria’s Marketing Intelligence

I.Introduction It is the fact that, human life is increasingly busy, they need more time for working, studying and other demands. It leads to that the fast food restaurants appeared and developed in order to meet that needs. Obviously, in Vietnam, fast food demands are increasing. Moreover, the integration brought the fast-food of foreign culture which attracts a large number of the youth in Viet Nam. In a few years, there were many fast-food restaurants that were opened in Viet…

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Surveys and Sampling

A. Identify the population and variables. Population is the whole group of Richmond buyers interested to buy a house. Variables are: location, price, bedrooms, bathrooms, sq.ft, and realtor B. Identify variables as categorical or quantitative. * Location is categorical variable * Price is quantitative variable * Bedrooms are quantitative variable * Baths are quantitative variable * Sq.Ft is quantitative variable * Realtor is categorical variable C. What are some possible population parameters of interest? The parameter in this case is…

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Marketing Research Process

Some of the major steps involved in marketing research process are as follows: 1. Identification and Defining the Problem 2. Statement of Research Objectives 3. Planning the Research Design or Designing the Research Study 4. Planning the Sample 5. Data Collection 6. Data Processing and Analysis 7. Formulating Conclusion, Preparing and Presenting the Report. Marketing research exercise may take many forms but systematic enquiry is a feature common to all such forms. Being a systematic enquiry, it requires a careful…

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Effective Communication and Employee Performance

The purpose of the study is to investigate the impact of business communication on organizational performance in organizations. In business, message is conveyed through various channels of communication, including internet, print (publication), radio, television, etc. Whether or not significant change(s) results in the performance of an organization as a result of business communication is yet to be established. This study, therefore, is carried out to investigate the relationship between business communication and organizational performance in organizations using a contextualized and…

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Business Research Methods & Tools

2.Suppose you were preparing two-way tables of percentages for the following pairs of variables. How would you run the percentages? When two-way tables are being done this is usually because one of the variables is thought to be the cause, affect the cause, or predict the response of the other variable. This is called the (IV) independent variable (Cooper & Schindler, 2011 p.446). aAge and consumption of breakfast cereal. I would categorize age as the IV and percentages should be…

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Understanding Business Research and Concepts

There are many different types of quantitative data collection instruments and sampling methods available to researchers. The ones that I have picked for the purpose of his paper are questionnaire, sampling and surveying. Each can be a value to a researcher when completed with accuracy. Validity is the degree to which an instrument measure what it is purports to measure. Invalid instruments can lead to erroneous research conclusions, which in turn can influence educational decisions. Reliability is the internal consistency…

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Types of Sampling

* How do we decide which to use? * How do we analyze the results differently depending on the type of sampling? Non-probability Sampling: Why don’t we use non-probability sampling schemes? Two reasons: * We can’t use the mathematics of probability to analyze the results. * In general, we can’t count on a non-probability sampling scheme to produce representative samples. In mathematical statistics books (for courses that assume you have already taken a probability course): * Described as assumptions about…

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Effect of Media Violence on Children

1. Executive Summary Purpose of the Study: To identify the most desired groups of customers and the need states that can best serve and then redesigns its marketing practices to target them. Particularly when reacting to competitive moves over time. Considering the increasingly competitive retail environment described in the competitor moves, these methods are adequate. Major findings: This study helped us to establish that merchandizing has potential to increase periodic sale more than 30%. The aspect of a consumer is…

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Questions to Ask Before you Believe a Pol

Opinion polls and other sample surveys can produce accurate and useful information if the pollster uses good statistical techniques and also works hard at preparing a sampling frame, wording questions, and reducing nonresponse. Many surveys, however, especially those designed to influence public opinion rather than just record it, do not produce accurate or useful information. Here are some questions to ask before you pay much attention to poll results. •Who carried out the survey? Even a political party should hire…

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Problem Set

What is sampling error? It is the difference between the sample mean and the population mean Could the value of the sampling error be zero? Yes it is possible to have a zero sampling error. However, it is very low probability that this could happen. If it were zero, what would this mean? This means that the population is uniform and the sample mean and the population mean are equal. Exercise 22 List the reasons for sampling. Give an example…

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Statistics for Management

Q1. Define “Statistics”. What are the functions of Statistics? Distinguish between Primary data and Secondary data. Answer: Statistics: Statistics as a discipline is considered indispensable in almost all spheres of human knowledge. There is hardly any branch of study which does not use statistics. Scientific, social and economic studies use statistics in one form or another. These disciplines make-use of observations, facts and figures, enquiries and experiments etc. using statistics and statistical methods. Statistics studies almost all aspects in an…

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Social Studies Sba

According to the data gathered 50% said they will treatthat person same as usual, 20% said they will scorn that person, 10% ofthe respondents with complete isolation while the other 20% will treatthat person with caution.Figure 3, represents the response of the respondents to the question inwhich they were ask how many persons are willing to join the fightagainst HIV/AIDS. According to the data collected 13 person arewilling to join the fight against HIV/AIDS while the other 7respondents are not…

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Consumer Behavior

Today’s customer is habituated with the sales promotion activities. So without such activities it has become difficult for companies to achieve their target. The term sales promotion refers to many kind of selling incentives and techniques intended to product immediate and short term sales effect typical sales promotion include samples in pack premiums values pack refund and rebates sale promotion can be apply to across to broad range i.e from chewing gum to household and car The other defining characteristics…

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Hyderabad Beats in Media Industry

INTRODUCTION The present study covers Hyderabad Beats; an upcoming community newspaper of Hyderabad is in its maiden stages of progression into the world of Media and Advertising. It is a concept born out of novel ideas from a group of enthusiasts. The basic premise of Hyderabad Beats” lies in the belief that “today’s cities have grown into very vast areas, where in each and every place has too many opportunities and options to explore”. News papers today, often fail to…

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