Richard Branson Essays

Virgin Airline – the House That Branson Build

1)INTRODUCTION This article is a group assignment submitted in part fulfillment of the requirements for GM512 Business Policy and Strategic Management, which is a core module contained in the curriculum of the UCSI Master in Business Administration program. The article attempts to evaluate Case 3: The House that Branson Built: Virgin’s entry into the new millennium, and identify which of the strategic decisions taken by Richard Branson, Chairman of VIRGIN Group, indicated that he adopts the rational or generative reasoning perspectives….

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Recent Organisational Changes in the Virgin Group

These assignments discuss the organisational changes that the Virgin Group has been during the last few years, and how they are adapting to the changes in the operating environment. This will be in the context of the employees’ perception of the changes, and how the Virgin Group can lower their resistance to change. This is a natural feeling from employees, when faced with uncertainty, and this needs to be managed. The assignment focuses on the Virgin Group airline operation, Virgin…

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Sir Richard Branson and Bill Gates

1. Executive summary This report contains the characteristics and comparison between the leadership qualities of Bill Gates and Richard Branson. Here it is discussed how Bill Gates carryout to be a successful business entrepreneur being a democratic leader with a high innovative vision. Furthermore, Richard Branson as a fun full leader who succeeded with no theoretical knowledge implemented with regard to leadership. He was a passionate leader who was very much confidence about himself and who marketed his products with…

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Richard Branson Leadership

Introduction I have chosen to write the profile of a Business leader who I admire on Richard Branson. Branson is a English business magnate, best known as the founder and chairman of Virgin Group of more than 400 companies. According to Wagner and Hollenback (2009), leadership is ‘the use of non-coercive and symbolic influence to direct and coordinate the activities of the members of an organised group toward the accomplishment of group objectives. According to Clark (2010), there are three…

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Sir Richard Branson and Haruka Nishimatsu

Sir Richard Branson, Chairman and CEO of Virgin Atlantic, and Mr Haruka Nishimatsu are two contrasting leaders that have adopted leadership styles that suit the vastly different Japanese and British cultures. Comparison of the Leadership styles of Haruka Nishimatsu, JAL CEO and Richard Branson, chairman of Virgin Atlantic,. On a typical day, Haruka Nishimatsu wakes up, wears one of his discount suits, takes the city bus to work, walks down the aisles and corridors of JAL unnoticed, and sits at…

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