Retailing Essays

Marketing Visual Merchandising

How visual merchandising helps improving sales and its effects on retailing? ABSTRACT Visual Merchandising is the way or art of displaying goods and products in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would attract the attention and convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use visual merchandising…

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Target Swot and Porters Five Forces

General Company Information Target stores are discount stores that have high end products for mark down prices. The Target experience is distinctive in contrast other leading mass merchandisers. Their stores are fresh, friendly, and easy to shop in environment. Quick customer service and fashionable merchandise delivered for less is emphasized. Target stores are usually built on a one level shop floor, generally between 100,000 and 2000,000 square feet. Target provides employment close to 300,000 people with a employee growth rate…

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Writing Assignment

In today’s world it’s hard to come across someone who has not been to a shopping mall at some point in their life. Shoppers flock to these malls to consume wide ranges of products while also encountering as much culture as you can find in a single enclosed area. Among these many different cultures on display, present-day youth culture is the most visible. Many differing opinions have risen about these “shoppers” with regards to their validity as consumers and their…

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Topic_ Marketing Principle

Ch.12, DQ: Ans : 1 à The value chain is a tool for delivering and creating and adding more value and satisfaction to the customer. There are primary activities (inbound logistics, operations, outbound logistics, marketing and sales, service) and support activities (firm’s infrastructure, human resource management, technology development and procurement) which are termed as creating value. Partnering both these activities to generate a profit margin at the end of its operations is known as value delivery network where-in companies associate…

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Blue Nile and Diamond Retailing

1.What are some key success factors in diamond retailing? How do Blue Nile, Zales, and Tiffany compare on those dimensions? Key drivers of customer purchases in diamond retailing include quality and range of products offered, reputation, professional advice offered, and customer perception and emotional bonds, including a positive buying experience and customer service. Success is also dependent upon obtaining economies of scale through such avenues as preferential access to resources, an effective supply chain and marketing strategy, as well as…

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Tesco

The Tesco. com site acts as a portal to most of Tesco’s products, including various non-food ranges (for example, Books, DVDs and Electrical items under the ‘Extra’ banner), Tesco Personal Finance and the telecoms businesses, as well as services offered in partnership with specialist companies, such as dieting clubs, flights and holidays, music downloads, gas, electricity and DVD rentals. Tesco Competitors Tesco currently leads the UK’s other leading grocery retailers in terms of market share. This pattern is repeated online….

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Haverwood Furniture Inc Case Study

Background on the merger In April 2008 Haverwood Furniture merged with Lea-Meadows, a manufacturer of upholstered furniture for living and family rooms. The merger was not planned in any conventional sense. The merger proceeded smoothly since the two firms were located on adjacent locations and the two companies would maintain as much autonomy as was economically justified. The only real issue that still remained was merging the selling efforts. The question was straight-forward “do we give the upholstery line of…

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Dollar General Case Study

Dollar General is a retailing company, especially extreme value oriented. Since its establishment in 1955, Dollar General has drastically grown. In 10 years, from 1955 to 1965, the Company grew to 255 stores with annual sales of $25.8 million. Today, Dollar General owns 6,300 stores in 27 states, with 2002 annual sales of $6.1 billion and more than 54,000 employees. This growth was extremely fast in the 1990’s. The number of stores grew so from 1,461 in 1991 up to…

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Retail Management

Bobcat India Limited revolutionized footwear selling in India. The company hit upon the idea of reaching customers through exclusive retail stores way back in 1932 and set up its own outlets, which numbered around 1,200. it was no mean task setting up such a large network of retail outlets, especially when 90% of them were owned and operated by the company, the rest being dealer-owned and operated. This chain store format identity has been a strong differentiating factor in the…

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Silent Salesman_ Vending Machine Technology Adaptation in Sri Lanka

1. Introduction A Vending Machine is a coin or note operated machine selling products ranging from fast moving consumer goods up to selected electronic items. Vending machine has been considered as the best automated retail solution that with one swipe, eliminating the wonder through retail shops and super markets, thus ensures the round the clock convenience and exclusivity and impulse purchases for all customers. At present there are thousands of vending machines operated around the world providing convenient and prompt…

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Victoria Secret Marketing

Victoria’s Secret is one of the biggest brands in the U. S. lingerie market. There primary business is to sell intimate apparel business focus on comfort and fit with an emphasis on glamor. As of now, Victoria’s Secret specializes in lingerie, swimwear, beauty products, sleepwear, hosiery, etc. This has helped the brand in developing a unique image for its product. Victoria’s Secret parent company is the Limited Brands Company. It is based out of Reynoldsburg, Ohio. Currently operating 1,017 stores…

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Wal Mart Marketing Mix

Introduction Walmart is the largest retail store in the US. It has over 3, 700 stores countrywide and many others internationally. Despite these positive results, there is a need for injection of new ideas in order to ensure that the retail giant sustains its position as a market leader. The essay seeks to examine its marketing strategies in the present and possible strategies to ensure future growth. (MSNBC, 2007b) Walmart Strategic business goals and objectives Walmart has always aimed at…

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Sales Strategies

EXECUTIVE SUMMARY The supermarkets in the UK is expanding with retail food products being sensitive to cross-price elasticity in that supermarkets are encouraged to be inventive, which will accomplish an advantage, matched to its discounter competitors (Emerald Group Publishing Limited , 2014). This report will explain the types of sales strategies that Aldi may develop in order to compete with other supermarkets within the same market. Aldi have to be considered as a competitor as society is searching for value…

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Online Shopping Vs Traditional Shopping

Shopping always has been associated with long, dragging lines, parking issues, and the hassle of driving around from store to store until we finally find what we need; but not anymore. Online shopping has given people the freedom to shop at home wearing only their pajamas and still get what they want. Although this might seem like the answer to prayers of many people, online shopping has its flaws as does traditional shopping. To facilitate this decision we have to…

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Sales Management Case Study

1) What are the problem facing Pat Waller? Pat Waller is the one who recently hired as sales manager of the San Francisco region’s chain division. The major problems facing by him are high turnover and continue with sales increase. According to the case, on average a sales representative had been with the San Francisco division of Valley Winery only for 7 months which contribute to the approximately 100 per cent turnover rate in sale force on the division and…

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