Red Bull Essays

Energy Drink and Red Bull

This global profile focuses on the industry trends in soft drinks. ? All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). ? 2012 figures are based on part-year estimates. ? All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. SOFT DRINKS OFF-TRADE RTD VOLUME 534. 8 billion litres Bottled Water 192 billion litres…

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Demand and Supply Analysis

Red bull is an energy drink composed by caffeine, taurine, glucoronolactone, B group vitamins, sucrose and glucose and alpine spring water. Thanks to this unique combination of ingredients, Red Bull vitalizes body and mind. This drink is originally from Australia where it is produced and distributed in over twenty countries including USA, Mexico, New Zealand, South Africa and Eastern and Western Europe. Finding the right target group for this drink is almost impossible, because of the various applications of Red…

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Red Bull

Q1 – How will you characterize Red Bull’s overall global marketing strategy (global, glocal or local)? Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name as a trendy energy drink, catering to young adults (aged 16-29), young urban professionals and post secondary school students. Also it targets young club-goers and private parties to spread its name as an…

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Targeting Teenagers

When taking a look around at the night life of any city of the western culture we may come to a conclusion that pubs and party places are stuffed with under aged children below 20 or even 18. These kids need more energy to survive the rush of the nightlife therefore it is not unusual to see them drinking energy drinks – or even mixing it with alcoholic beverages. Do the producers and marketers of such energy drinks like Red…

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