Products Essays

Crisps and Snacks

Walker Crisps control the largest part of the crisps market in the United Kingdom, but lost significant market share three years ago when consumers began turning to other forms of snack. Furthermore, as the populace is made increasingly aware of the poor nutrition of some snack foods, the high salt content, and high fat content, they appear to be turning away from brands perceived as less healthy. Unfortunately, despite a revamping of products in 2006, most crisps products are viewed…

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Organic Project

Given the current condition of organic products in the United Arab Emirates, increasing the level of promotion for organic products will increase the awareness of the product. The paper shall look at a definition of organic products, identify some of its users and develop a questionnaire for tackling the issue of promoting awareness in the United Arab Emirates market. (Consumer’s Union, 2000) These assertions come against the background of the speech made by the country’s Minister for Health – His…

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How Can Buyer Attitudes About Products Country of Origin Affect Marketing Strategy

A number of researches have been done on the effect of the county of origin (COO) on the acceptance of a product.  There has been close related studies examining attitudes within a country towards imported goods based on the evaluation of their country of origin.  Although most of the studies have focused on   consumer from the developed country, it has been shown that even consumers in the developing nations have developed certain attitudes on products based on their country of…

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Products & United States

The product selected for this particular study is Crest whitening toothpaste. Crest has been one of Proctor & Gamble’s major global products since it was launched in the United States in 1955. Since then the product has changed in a few ways, namely in the active content of the product, and how it is marketed. This study will look at whether these changes were successful, and what strategies were used by Proctor & Gamble to initiate these changes. In the…

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Story of Stuff

The “The Story of Stuff” opened my eyes letting me realize that the stuff we use in our everyday life, even how small it is shall not be taken for granted. The normal process that I know about how a product is made and sold was really just based on “textbook information”, it did not include how natural resources of mother earth are being exploited by these huge companies so that they could produce a product , which these big…

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Product Life Cycle

“Products, like humans, no matter how successful, are mortals” (adopted from Batory, 2008). This interesting quote shows the fact that a product does have a lifespan in the marketplace. That’s why managers and marketers should understand the life cycle concept in order to effectively manage their products in each different stage. This essay aims at giving an idea about the Product Life Cycle (PLC) concept. It begins with defining the concept. Then, it gives an idea about the four different…

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