Product Essays

Workforce Diversity

An organisation is said to be a “social arrangement for achieving controlled performance in pursuit of collective goals” (Buchanan and Huczynski, 2010, Seventh Edition). The social arrangement referred to the group of people who interacted with each other as a result of their membership in the organisation; whilst collective goals meant that the members shared the same goals and objectives. These concepts, especially collective goals, were the major arguments advocated by classical management theorists to explain the nature of economic…

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Interdependency

Four factors affect a product’s quality and the profit it could make. These include market introduction date, product unit cost, development project cost, and product performance. These factors are all linked and interdependent to each other. For this paper, a product that is not optimally designed is taken as an example. The market introduction date is related to the speed of a product’s development. Fast product development means that relatively little time was spent on product development as compared to…

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Marketing and Zara

1. Background According to BusinessWeek, “Zara was a fashion imitator. It focused its attention on understanding the fashion items that its customers wanted and then delivering them, rather than on promoting predicted season’s trends via fashion shows and similar channels of influence, which the fashion industry traditionally used.” 5 Zara, the fashion retail chain, is a subsidiary of Inditex Group owned and managed by Spanish tycoon Amancio Ortega. Inditex includes several major brands, namely, Zara, Massimo Dutti, Pull and Bear,…

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The Us Sugar Quotas

In the bid to regulate the amount of sugar imported into the United States, the federal Government imposed a quota that gave limited exclusive rights of export to a few countries. These countries range from Brazil, Philippines, Peru and Colombia among others. The logic behind this move was to protect the United States infant sugar industry from the competition from foreign farmers that enjoy more conducive environment for surplus production. It was also in the bid to appease farmers from…

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Market Segmentation for Lawn Mowers

Introduction In this document, we will analyse the current market of lawnmowers in Portugal. By recognising this market and its products with distinct characteristics, we will perform a customer segmentation, which will allow us to divide the market into small groups. Through the segmentation of the lawnmower market, it will be possible to achieve a greater proximity to the final customer; create advertising media that target the identified segments; facilitate the positioning of the product; and obtain the return on…

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What do Marketers Do

Consumers are continually faced with an array of products, services and offers in their daily lives. For this reason, the need for marketers has become more crucial for businesses across the globe if they intend to survive in this competitive day and age. But what exactly does this role entail? This essay will aim to briefly touch on the key aspects that manifest this diverse occupation by examining firstly their involvement in market research, implementing a marketing strategy, and lastly…

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Building Brands in Emerging Markets

1.Briefly State the Main Idea of the Article. The main idea of the article is to explain the entry barriers that new products need to handle in emerging markets that in developed markets. The existence of different kind of channels available to promote their product and expand the awareness. The main three factors discussed in the article are: Word of mouth, in store experience and initial brand consideration. But, there are other factors that also can play a major role…

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A Business Marketing Plan_ Hunger Solution & Training Company

Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named “Hunger Solution & Training Company” derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and…

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Product Development

Introduction   Ready made garments industry never records loss in spite of the fact that there are many international brands in suiting and shirtings viz., Peter England, Van Heusen and such as these ready made shirts even though are priced high, consumers look no further for purchase for that is the quality of these brands. World market for ready made garments is ever increasing and with this strong fact, new product development in the area of ready made garment sector…

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The Product Life Cycle and Marketing

Abstract There are many things to be considered when marketing a product. These things include: length of existence time, quantity of competitors, and the quantity “of sales or revenue the product is generating” (p264). These are ways the marketer can obtain factually information on the product. After understanding the information the marketer can then look at the product life cycle. The product life cycle is the different “stages a product goes through as it exists in the market from its…

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International Negotiation & Bargaining

1.- What, in general, did you learn about negotiation from the exercise? What surprised you? What would you do differently if you had a chance to do the exercise again? In general I learned that trust plays a significant role during negotiation; because here in this exercise and in the most cases of negotiation at the beginning you feel a hard atmosphere but to establish rapport is not an option. Then you need to get focus in the interest of…

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Identifying Market Segments and Targets

The segmentation of the market helps the marketers to identify the customers who share the same needs and wants (Kotler, & Keller, 2012). There are many different levels of market segmentation such as, geographic, demographic, psychographic, and behavioral segmentation (Kotler, & Keller, 2012). The geographic segmentation used when the marketers segment the market by focusing on a specific geographic area (Thomas, 2007), demographic segmentation concentrates on gender, age, housing type, income, and the educational level (Thomas, 2007), the psychographic segmentation…

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Frito Lay Company

Let’s look at how the potato chip came to be. In 1853 the first potato chip was invented by a chef at the Saratoga Springs New York resort in 1853. It was created because one of the customers at the resort keep sending them back because they were too thick, soggy and had no taste to it. Crum then decided to fry them and sprinkled them with salt for taste. They were soon a regular item on the menu. Later,…

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South Street Seaport

1. Coffee Beans are crushed into small pieces, water is added to it and the mixture is heated over a flame. What do you think would happen to the coffee beans as it interacts with the water? Explain your prediction I think the heating of the water and coffee beans would cause the water to turn a light brown color because this process is most likely removing some kind of excess substance from the surface of the coffee beans. This…

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Green Room Productions

In November 1995, Trip Davis, Dartmouthalums, Greg Waldbaum and Eric Butz gathered for a meeting in the conference room of their Charlottesville, Virginia, office. The business partners had reached a crucial point in their startup business. Five months prior they combined their talents to provide professional and technology services in the travel industry by starting Green Room Productions, but the firm had been unable to find sufficient human resources to staff its technology projects. , the partners considered two options:…

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