Penney Chicago Essays

Is Jc Penney’s Makeover the Future of Retailing_

Is JC Penney’s Makeover the Future of Retailing? Kim Girard, Harvard Business Week, March 2012 The over a century old retailer JC Penney (JCP) has been losing business and customers for a long time. Though it once had a great reputation for value and loyal customers the competition of high volume, low value stores such as Wal-Mart or the higher end stores such as Macy’s have completely over taken it and threatens to force them out of the market. What…

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