Packaging Essays

Report on Packaging Industry

All major industries create wealth but if there is one industry that plays a unique role by way of both creation of wealth through a wide range of manufacturing activities and also by way of preserving the wealth or value created by many, many other industries, it is packaging. Apart from the huge value addition and employment involved in these activities, packaging has served the Indian economy by helping preservation of the quality and lengthening the shelf life of innumerable…

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Impact of Special Occasions on Packaging

Abstract There are various kind of special occasions in one’s life which can be personal/individual, new age or socio-cultural. On the basis of the literature review conceptual framework for the study has been developed. Packaging has various components like colour, text, graphics, material, size and shape. Customer response to these variables differs on the basis of his demographic background or personal attributes. Culture of a society also influences the decision making, preference and perception of an individual. All these aspects…

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Culture and Packaging

Packaging is considered to be an integral part of the product and is the first point of contact with the brand for a consumer product. So, most of the companies that do business internationally redesign their packages for each market. The principle reason is that expectations and utilizations of consumers vary across cultures. The world’s two leading industrial powers, U. S. and Japan have almost opposite approaches to packaging. Packaging is recognized as an expression of culture in Japan and…

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Research Paradigm

The research paradigm considered by the researcher in regard to this work included the consideration of packaging in special occasions and which factors companies should focus during the period of social occasion in order to make their packaging their selling point. During the festival seasons market is flooded with various gift options. Due to the competition various organizations offer attractive schemes and offers to allure the consumers. Consumers due to various kind of motives of buying gift which can be…

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Functions of Packaging

The functions of packaging range from safety, information to its aesthetic aspects. Bill Stewart, (1996) has defined basic functions of packaging as follows: “product packaging must contain the product, protect the product from degradation, and identify its contents”. Stanley Sacharow, (1982) state that ‘although new dimensions of packaging are being investigated but until about 1900, a package had to perform only two functions: (1) To ensure safe delivery of the product to the consumer, and (2) To protect the product…

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Packaging and Labeling

Packaging Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging contains, protects, preserves, transports, informs, and sells.[1] In many countries it is fully integrated into government, business, institutional, industrial, and personal use. a) Packaging fresh fruits and vegetables is one of the more important steps in the long and complicated journey from grower to consumer. Bags, crates, baskets, cartons are convenient containers for handling, transporting, and marketing fresh produce. The trend in recent…

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