Nike Inc Essays

Case Study Analysis of Nike and Google

Question no 1: What are the pros. Cons and risk associated with Nike’s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nike’s excellence marketing strategies are their energy to achieve their market goals. Nike believes the “pyramid influence” that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes’ spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. One renowned example of Nike…

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Sweatshop Debate_ Nike Case Study

Introduction: Poor working conditions have been present for centuries. Often times little or nothing is done unless a tragedy occurs to persuade the public to rally for worker rights. This was definitely the case in the United States during the Industrial Revolution and even late in the 20th Century. These conditions have for most purposes disappeared in the United States, with the exception of some in the agricultural sector. However, internationally, mainly in poor third world countries, that is far…

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Pest Analysis of Nike

Follow the steps of entering international markets, analyze the target potential markets external environments using PEST analysis model. Target potential customers and market Nike typically targets athletes, men and women generally from the ages 15-30. Their target market is people who are active and enjoy higher quality sporting goods and merchandises. NIKE targets all regions with their geographic expansion. Under its Golf brand, Nike sells golf balls, golf clubs and apparel for both men and women. Nike should continuously develop…

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Nike Positioning Process

Introduction Nike is one of the most recognizable companies in the world due to the specific logo as known as the “swoosh”. In the 32 years of existence, Nike has been able to be the industry’s leading sport and fitness company. The organizations mission is “To bring inspiration and innovation to every athlete in the world”. According to the founder Bill Bowerman “If your have a body, you are an athlete.” Nike is a global marketer of athletic footwear apparel…

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Athletic Footwear Industry

1. Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include: Demographic variables such as: age, sex, race, income, occupation, education and household status. Psychographic variables such as: lifestyle, activities, personality and social class. Behavioural variables such as: product benefits and product use patterns. Geographic variables such as: climate, country or region and the size of the area in terms of people that live in it….

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Nike Swot Analysis

NIKE is the world’s #1 shoemaker and controls over 20% of the US athletic shoe market. The company designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in about 200 other countries.[i]…

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Dove and Nike Promotianal Mix

The purpose of dove’s promotional mix is to promote and advertise their product to the public to gain interest and awareness about what they have to offer. By promoting their product they are trying to increase sales of this anti-aging lotion and also increase the profit coming into the business. Also they aim to gain more interest in the brand so that they will be able to sell more of their products. Dove uses advertising by commercially advertising themselves on…

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Nike in China

According Gasmi and Grelleau (2005), Many multinational companies outsource some of their production activities in countries where ethical standards differ from those in developed countries, which often is the majority of their consumer market. This is particularly the case of multinational producing sporting goods, such as Nike, Reebok and Adidas. Nike is the multinational leader in the world of sporting goods with 40% market sports shoes in 2000, before Adidas (15.1%) and Reebok (10.9 %). Paul Bowerman and Phil Knight…

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Theories of Demand and Supply to Nike Inc.

[1]The law of demand and supply is the one that describes the relationship [p between the prices, the quantities supplied and demanded at a particular period of time. It holds that when prices rise, the quantity demanded decreases whereas the quantity supplied increases. [2]Consequently, when prices fall, the demand for a commodity increases but the supply decreases. This is the universal law of demand and supply. The demand and supply curve is illustrated below showing the equilibrium price and quantity….

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Nike’s Ethical Dilemmas Going International

Companies are faced with several ethical dilemmas when they decide to go international. They are faced with issues including child labor, hazardous working environments, below the livable wage earnings, long working hours, exploitation of natural resources, and bribery. For example, Nike was faced with many of these issues when they made the decision to go global. The company itself did not manufacture its own goods but rather outsourced their designs to manufacturing companies around the world. Nike’s main reason for…

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Nike History

1. HISTORY 1960s Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports with a handshake and only $1,000 in capital in 1964. The partners first began their relationship at the University of Oregon where Bowerman was Knight’s track and field coach. While attending Stanford University, Knight wrote a paper about breaking Germany’s domination of the U.S. domestic athletic shoe industry by distributing low-cost, high-quality Japanese athletic shoes to American consumers. In an attempt to realize his theory,…

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Nike Outsourcing

* Decreasing overhead through outsourcing is a valuable resource for Nike. Cutting costs by employing workers at a reduced rate or paying less for plant operation allows Nike to invest the additional profits into other areas of the business such as advertising, thereby increasing the potential for company growth. In addition, decreased operational costs are more likely to attract and retain company investors because more money can go into increasing business profitability. Increases Competitiveness * Because Nike is able to…

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