Media Essays

Effects of Mass Media

What were the major developments in the evolution of mass media during the 20th century? The major developments in the mass media during the 20th century include electronic and digital communication. The first electronic device use for communication was the telegraph, which feature dot-dash signals. Thanks to the telegraph, people did not need to use transportation to deliver a simple message. With the telegraph a message was received in a matter of minutes. The telegraph was the foundation to many…

Read >>

Traditional Media Outlets

Introduction The presence of media as a tool of information dissemination has increased largely because of the technological innovations consistently being introduced not only in advancing the productivity rate of media organizations but also in expanding the capacity of the various media outlets to include a wider range of topics (Hudson, 1986). With this expansion, the subjects incorporated into the mass media has also been augmented (Graber, 1980) such that former topics that were once rarely untouched have now been…

Read >>

In What Ways Have Various Forms of Visual Entertainment Media Shaped American Culture and Its Values

Media has evolved constantly in the last century. There is a new source or outlet of media being invented. Our nation has moved from newspapers and radio broadcasts to internet and cell phones to receive the news of the day. Radio and newspapers are losing popularity as quick as it gained popularity in the beginning. People can now be updated with news stories and global news on the go. There is no longer the need to flip through a paper…

Read >>

Economic Implications on Social Media

The developments in the information technology sector have led to facilitation in information sharing across the globe in what has been referred to as social media. The internet has brought many changes in the way individuals across the world interact. Through the use of social media, individuals are able to exchange photographs, videos, post their thoughts on blogs and take part in discussions that takes lace online. Social media allows the people, organizations, companies and governments to be able to…

Read >>

Communication Research and Advertising

1 MAIN ISSUE Content analysis of different creative concepts and their characteristics applied in eight selected advertisements found in two publications – weekly magazines – Drum and You of July 11, 2013. 1.1Main issue criteria Creative concepts applied in the advertisement will play a meaningful role whether the campaign succeeds or not. Pictures, text and captions are but some of the few items that are used to structure the advertisement. In other instances, advertisers use unique payoff lines which enable…

Read >>

Role of Media

1. People’s perceptions on issues are based on media’s perceptions and media’s perceptions are based mostly on non-investigated assumptions. More information than ever is being produced on more subjects/themes and consumed now than in ever in Pakistan’s history. In 2002, there was only one TV channel and one radio station in the country. Now there are nearly 100 TV channels with 42 being 24/7 current affairs channels (14 of them in regional languages). There are about 120m TV consumers, of which…

Read >>

Infotainment of U.s. News Media

The current type of news media in the United States, dubbed as infotainment, wherein soft journalism is preferred over hard news, further stains the reputation of what is regarded as the “Fourth State” or one of the influential bodies in American society. This is because this kind of coverage does not offer serious reporting of events and hard facts, but sensationalized news about the lives of personalities, crime, and other less realistic stories. It is unfortunate to note that infotainment…

Read >>

Islamic Media and Orientalism

In recent years, Islam and its adherents have been subject to growing scrutiny in the aftermath of recent events such as the World Trade Center attack in September 11, 2001 and the fierce resistance of Iraquis to American occupation. Unfortunately, most of the interest in Islam and in Muslim communities focus on probing for a connection between Islam as a religious faith and hostility towards Western power and influence that undoubtedly ignores the realities and multi-dimensional aspects of Muslim experience….

Read >>

Media on Gender

Media is a reflection of the attitudes on gender that the society exhibits and at the same time it plays a role in “determining and teaching gender behavior”. It is the role of the media to gather information and articulate it to society; this is the media’s job (Hubpages Inc. n. p. ). If he/she sees that the society from a certain geographic location accepts gays and lesbians then this is what it will report (Hubpages Inc. n. p. )….

Read >>

Weapon of Mass Destruction_ Media

When the media first arose, the media were only used to provide communication and information. But, development of technology and life conditions affected the media. Today, media have a new concept including different purposes like entertainment advertisement. This newness contributed the effects of the media on people. Today, in every house parents and children use TV, newspaper, PC, radio, so, the most important factor affecting people is the media. The media certainly direct people’s thoughts and attitudes. Moreover, the media…

Read >>

The Abs Tour

Adrian Gonda BACMS-2A I was amazed on how I now percept media industry after we went to ABS-CBN for a studio tour which aims to educate us all about the ground that some of us would take in the future. The tour started with a short introduction about the network ABS-CBN, a video clip was played showing its achievements as being one of the first successful networks in Asia. We are all guided to different studios used in shows. One…

Read >>

The Use of Current Cultural Ideas and Beliefs

The media today has learned that the use of current cultural ideas and beliefs is a strong way to get the consumers attention as well as get their point across. Marketing firms, networks, and production companies have learned that if they culturally relate their product or story to the public, then that would attract more viewers and attention, which in return is money for them. There are many different examples of how marketing firms do this, but is there a…

Read >>

Media Control

Media ownership and control is something that everyday American’s don’t think about on a daily basis. The fact that there are events happening that we will never see or hear about never crosses our minds. We depend on the fact that we live in a free country and that we will be told what’s going on because the government doesn’t control the media like other countries do… Right? Few things come to light that show us we in fact, don’t…

Read >>

The Beginning of Infotainment

Infotainment has slowly taken over the news. It affects our vote, what we watch, and what we choose to hear. In my paper I will discuss where infotainment started, infotainment in the news, how infotainment is used, and the news we do receive. Thus the question where did infotainment begin? Infotainment according to Kathleen Maclay of Public Affairs from the University of California Berkeley dates back to the days of Benjamin Franklin. Infotainment was used in the days when Ben…

Read >>

Communication and Crisis

The paper focuses on essential communication in the community crisis situation described in the provided scenario. The paper includes the following: The individuals or groups that will be communicating inside and outside the organization during this crisis situation Potential advantages and challenges associated with communicating within the organization and with the public and private sectors during this crisis situation Differences in communication processes used in crisis situations, including what you learned from the situations in the scenario and how you…

Read >>