Mattel Essays

Mattel Inc._ Barbie Dolls Industry

Mattel Inc. is the induction industry of the Barbie dolls. The first Barbie doll was invented in 1959 and since then, the Barbie dolls have been around for decades and have become some of the most popular dolls in the world. Young girls often enjoy playing make believe with their Barbie dolls through the way they dress, and make the dolls behave during play time. Most young girls see themselves through their dolls and so the young children view the…

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Mattel Recall Case Study

Mattel Incorporated is now the second largest global toy manufacturing company after being the largest toy manufacturer for years (Soloman). Mattel Inc., headquartered in El Segundo, California, produces well-known toys such as Barbie, Hot Wheels, and Fisher-Price toys for children. Mattel is not only a leader in the toy industry with over $6 Billion in sales in 2013 (Soloman), Mattel also leads the industry in corporate responsibility as it receives regular audits by the International Center for Corporate Accountability, an…

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Barbie Position Paper

In 1956, Ruth Handler, an American businesswoman, was vacationing in Switzerland when she came across Bild Lilli, a doll that, unlike popular baby dolls at the time, had long, shapely legs and wore heavy makeup. Lilli, in fact, was based on a prostitute in a postwar German cartoon, but Handler was inspired. She bought three Lilli dolls, returned to California and in 1959 created the world’s first Barbie doll (Lowen). Since her debut in 1959, over one billion Barbie dolls…

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Barbie_ the Early History by Erica Wolf

Do you know anyone who has their own dream house, super fun pool house, pink convertible, or their own magical musical movies? No, I’m not talking about Paris Hilton or Lindsay Lohan, This girl is more classic, and more of a role model to every little girl around the world. She’s a fun, outgoing character with an outfit for every occasion. She’s Barbie. Today we will learn about this amazing doll and the affect she has had on toy industry….

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Unit Four Mattel Case Study Analysis

In 1944, the Mattel brand was founded by Ruth and Elliot Handler and Harold “Matt” Matson. They launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames, but Elliot soon started using the scrap from the picture frames to create dollhouse furniture. Harold Matson eventually sold out to his partner, Ruth and Elliot Handler. The Handler’s, encouraged by the success of the doll furniture and turned the emphasis of the company to…

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Compensation Plan for Mattel

Mattel Inc was founded in 1945, known as one of the world’s largest toys manufacturing company, which is based on manufacturing toys such as Hot Wheels, Fisher Price, Barbie Dolls, American girl dolls, masters of the universe, etc. The company’s name was derived from its founder’s names, which were Matson and Elliot Handler. In 2002, Mattel started outsourcing its products to different countries such as China and other countries. Mattel has been able to expand its business in different areas…

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