Louis Vuitton Essays

Louis Vuitton in Japan

* What has made LV’s business model successful in the Japanese Luxury Market? What has made Louis Vuitton’s business model successful in the Japanese Luxury is foremost due to an aggressive marketing strategy they adopted in the country. Indeed with their heritage, the “savoir-faire à la française”, the constant innovation, the quality of their products as well as an offered lifetime repair guarantees, Louis Vuitton has managed to make its Japanese customers loyal to the brand and succeeded to build…

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