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Advertising in our Life

When I was browsing the internet, an advertisement caught my attention. It was a Nike skateboarding advertisement. The clip has a nice soundtrack, technical tricks, good pace and nice scenery. When you see that advertisement, it will help to change your mood for the day. The video focuses on the Nike shoes line known as SB dunk. Nike, by understanding its audience, has created an effective advertisement through the internet. This advertisement runs for 2 minutes. It shows people from…

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The School Website

Cncs: The school website is very basic, although it explains the variety amounts of information for parents and students, for example year 11 students can access there exam timetable on the side of the home page. While parents can browse through the calendar accessible on the website to identify important dates for their children. Varndean: The difference in how the icons are used, for Varndean they used more efficiently as in comparison to Cardinal Newman, the icons are not located…

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Haier’s Strategy for Global Success

In 1920s China, a small factory opened in Qingdao, Shandong province, to manufacture refrigerators. Though the Qingdao factory survived for more than sixty years, by the early 1980s, poor management and heavy debt nearly forced it to declare bankruptcy. At the same time, the opening of the Chinese economy to the international market saw an influx of foreign companies seeking investment opportunities. One such company was Liebherr Haushaltergäte (Liebherr), a leading German appliance maker. Liebherr saw a burgeoning market for…

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Market Planning

Analysis 1. Introduction In 2001, Doole and Lowe defined the international marketing. In a simple class, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. And in a complex class, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe (Doole & Lowe, 2001). And Chong and Kasturiratne said that, “the world of marketing is a dynamic and very exciting one where decision making is at the…

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Wang Lo Kat Strategic Business Plan

Introduction Jia Duo Bao Group (JDB) – a Hong Kong-based enterprise established in 1995 focuses its business in the production and sales of specialized beverages. Currently, it is the largest nutraceutical drink manufacturer in China attributing its success to their main beverage product, a red-canned herbal drink called “Wong Lo Kat” (WLK). In efforts tie in with the nationwide market development strategy, the group set up 4 production plants in the different regions of China namely Beijing, Zhejiang, Fujian and…

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