Lipton Essays

Marketing Planning

INTRODUCTION Unilever started its operations in Vietnam in 1995 and do business in fast moving consumer goods area. It has developed an extensive local network of distributors and retailers with commit to “make Vietnamese lives better” through the provision of a wide range of international quality and affordable priced products in health, hygiene and nutrition. Unilever Vietnam was developed the wide range of business services and products, with more than 20 brands name, Unilever has become one of the biggest…

Read >>

Data Collection

EXECURTIVE SUMMARY ┬áPROBLEM Our client is unfamiliar with the Dutch market, we are to conduct an in-depth research of the target market in order to provide a deep understanding of the marketplace and its consumers. Research question: Will the product be able to capture the consumption of tea in the Dutch market? SECONDARY DATA COLLECTION DEMOGRAPHIC AGE DISTRIBUTION DATA Population The Hague to surpass the 500 thousand mark in September The population of The Hague is anticipated to surpass the…

Read >>