Lexus Essays

Lexus Rx

In 2008, Toyota was ranked the world’s number one in motor vehicle production volume with more plants opening in Canada, USA and Mexico. Due to the worldwide recession, Toyota sales dropped tremendously, thereafter. Beginning in early 2010 Toyota’s sales, and stock price dropped again due to accelerator and brake problems with a number of their cars. People were afraid to drive and purchase the 2010 Prius as the brake problems occurred mainly in this line of car. Toyota was no…

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Swot Analysis of Chinese Luxury Cars Industry

All industries are characterized by trends and new developments that gradually or speedily produce changes important enough to require a strategic response from participating firms. Industry and competitive conditions change because forces are enticing or pressuring certain industry participants to alter their actions. These driving forces are those that have the biggest influence on the changes underway in the industry’s structure and competitive environment. Shifts in industry growth are a driving source for industry change, affecting the balance between industry…

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How Lexus Relates to Quality Management

In 1990, Lexus created a new line of luxury cars. It’s called the Lexus LS. It had such fine quality that made such a good impression at its first release. Lexus is a branch of Toyota and Toyota could afford to create another luxury car because they had such deep pockets. This article talks about the new 2013 Lexus LS that will have a price range of $83,050 to $121,750 and the reason the price is set so high is…

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Lexus Gs600 Swot Analysis

The 2007 Lexus GS600 is a revolutionary vehicle that will showcase the ability of a car to drive itself. A SWOT analysis of the Lexus GS600 will predict how successful marketing this vehicle will be and any problems that Lexus will need to anticipate. The strength of the Lexus GS600 is the first mover to market advantage over other car manufacturers such as Mercedes. By being the first to market a car that drives on autopilot, Lexus will have the…

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New Product Launch Marketing Plan

Audi LED headlights Audi is a top of the line luxury car manufacturing company who plans to achieve goals and provide consumers with one of kind products. Audi has decided to create a new LED head light with spot detection capabilities to assist with consumer safety while driving in the city, as well as down country roads. Audi has assessed the need for their new product and has found that the new LED headlights with spot detection would be great…

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Toyota Motor Corporation

Toyota Motor Corporation is an automotive manufacture stationed in Toyota, Aichi, Japan. It was established in 1937 by Kiichiro Toyoda as a spin-off from Toyota Industries, his father’s company, to create automobiles. It has grown from just a dream to the world’s largest automobile manufacturer by 2012. Toyota made history when it became the first automobile manufacturer to produce 10 million vehicles in just one year. It has so far produced more than 200 million vehicles. The company produces vehicles…

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Hyundai Analysis

Our group conducted an analysis of Hyundai Motor Company to determine whether or not the company should continue to sell their luxury cars under the Hyundai brand, to sell them under a different brand name, or to discontinue certain car lines. After an examination of the US automotive industry and of the Hyundai Motor Company itself, our group focused on three different analysis tools to help answer the strategic decision issue: an RBV analysis, a Value Stick analysis, and Game…

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Tesla Motors_ External Analysis

INTRODUCTION Tesla Motors, headquartered in Palo Alto, California, is a United States (US) based company that designs, manufactures, and sells electric vehicles globally. The company is traded publically on the NASDAQ with a market capitalization of $30.8 billion. Under the leadership of CEO, Elon Musk, the company seeks to provide a variety of high performance electric vehicles (EVs) to consumers in the near future. The following is an external analysis of Tesla Motors. STRENGTHS One of Tesla’s greatest strengths involves…

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Luxury Car Market in Singapore

Introduction Definition Luxury cars go beyond average, conventional cars in the sense that they provide way more than basic necessities. Luxury cars have more comfortable, spacious seats made from better materials like leather, have more tools and equipment than what is needed for the car to run, e. g. , has power steering, GPS, etc. , has a better performance in a sense that they go further and faster than normal cars. The cars are also constructed with more creative…

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