Gucci Essays

Louis Vuitton Analysis

INTRODUCTION This is a report about the brand named Louis Vuitton in terms of brand analysis on the context of Marketing Lectures. We choose Louis Vuitton because it is an interesting brand to analyze since it is strongly established in the market and has been growing despite the economic crises. To do so, we are going to analyze the brand from three different perspectives. Louis vuitton – The brand Founded in 1854 by Louis Vuitton, Louis Vuitton is nowadays one…

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Luxury Market

The luxury goods market may appear to many as a recession-resistant industry that generates over $1 trillion in revenue, but a closer look at the figures suggests otherwise. Luxury retailers, which were growing 9% annually a year before the recession, saw sales drop on average by more than 13 percentage points from 2007 to 2009. Meanwhile, luxury manufacturers saw their revenues decline by an average of 21 percentage points. 1 The major industry brands have since overcome their tepid performances…

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Louis Vuitton in Japan Case Study

Introduction to Louis Vuitton Louis Vuitton, one of the oldest fashion houses in the world was established in France in the year 1854. It became famous for its impeccably handcrafted leather bags and trunks which were handcrafted to perfection. The brand opened its first overseas store in London in 1885 and has not looked back since. Since its early stages, the brand was inspired by Japanese and Oriental designs which is evident by the trademark design of the LV Monogram…

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A Case Study_ Salvatore Ferragamo, Spa

I. BACKGROUND OF THE STUDY This case describes the history and present dilemma facing Wanda Ferragamo and her six children, all of whom are involved in the family business. The House of Ferragamo, a Florence-based maker of high quality Italian clothing and leather good, was founded by Salvatore Ferragamo. Throughout his 57-year career, he achieved a worldwide reputation for comfortable shoes of creativity and the finest quality. Since his death in 1960, Wanda had successfully overseen years of expansion while…

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Gucci Handbags

Gucci handbags are some of the most desired and most attractive handbags available in the market. Synonymous with elegance and quality, the price of Gucci handbags, from the bamboo-handled handbag which catapulted the Gucci brand into international fame in the 1940s (and still used today) to the sleek new collection for 2005, varies from an affordable $100.00 to as high as $3,000.00. The newest line of Gucci Handbags was launched in the latter part of 2004 and the full product…

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Why Chinese Prefer Purchasing Luxury Goods

1. Working title Why Chinese prefer purchasing luxury goods, especially dresses, as compared to British people and what is the role of Chinese’s love for luxury in promoting the development of luxury goods industry? 2. Introduction The term “Luxury” is not easy to describe as it is the continuously growing, changing and prejudiced contemplation. The term luxury is usually used to express the most attractive and magnificence brands and things. This word is employed to describe the unnecessary but the…

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Gucci, Louis Vuitton and Vertu

Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications, excellent product/service quality, but above all these brands have to try to remain fashionable, which is notoriously difficult. Gucci, Louis Vuitton and Vertu are three successful so-called luxury brands, that retail to the high-end market. Both Gucci and Louis Vuitton are well-established brands that have been around for decades, even centuries. However Vertu, is a relatively new kid on the block, having only entered the…

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Burberry Case Study

1. The Burberry brand has be come a symbol of both luxury and durability. The brand has been repositioned to a niche market between cutting-edge fashion apparel, like Armani, and classic fashion apparel, like Polo Ralph Lauren. Burberry has also excelled in the accessories market, positioning itself between the Coach and Gucci brands. Burberry does not want to be cutting-edge fashion and at the same time, does not want to be viewed as just classic, as this market is already…

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Attitude of Young People of India Towards Luxury Brands

Introduction: A couple of generations ago, a typical purchase decision for the average Indian would be choosing between, say, clothes and electronic goods whenever they had a little cash to spare. Today, the customers’ dilemma involves making up their mind between Prada and Gucci, Merc and Lamborghini. Marie Antoinette would say, “If they can’t have bread, give them brands instead! ” In a relatively short time span of 20 years, India has moved from pavement markets to swanky malls, from…

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Income Elasticity of Demand

Luxury product sales boost in the emerging marketing like China, which has extraordinary growth and strong potential consumers for the development of luxury goods in the China market. With gradually lower and lower increase of revenue in the European countries, Louis Vuitton (abridged as LV in the following sections) commits itself to set up more stores in China. However, LV is faced with the problems of declining profits in China, which urges it to adjust its entry strategy into the…

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Case Tokyo Jane

Q1: How do Grut & Pfiffer define Tokyo Jane positioning, what does TJ brand stand for? The founders of Tokyo Jane want to offer affordable luxury product to their consumer. Grut and Pfiffer has a very vivid idea of how the brand and the product would look like in the mind of consumers, however they could not able to depicts the idea to their employee. Tokyo Jane would want to offer good quality and fashionable jewelry as in the high-end…

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Louis Vuitton Moët Hennessy

Louis Vuitton Moët Hennessy (LVMH) is a French multinational luxury goods conglomerate. Its headquarters are located in France, Paris. LVMH was formed after the merger of Louis Vuitton (fashion producer) and Moet Hennessy (cognac manufacturer) in 1987. The company controls around 60 subsidiaries which are often managed independently and each one of them manage a small number of prestigious brands. The main holding company of LVMH is Christian Dior – a luxury goods group. LVMH is the largest luxury goods…

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Luxury Goods in China

Life is getting harder for purveyors of luxury in China, but the growth prospects are still fabulous Jun 8th 2013 | SHANGHAI |From the print edition “IT WAS AN AMAZING GOLDEN AGE,” REFLECTS GUILLAUME BROCHARD OF QEELIN, A CHINESE jeweller. From 2007 to 2011 many luxury-goods firms enjoyed double-digit annual growth in China, which became their most important market. The first blows came last year, with an economic slowdown and jitters about the political transition. Now, a crackdown on corrupt…

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