Grupo Bimbo Essays

International Expansion

International expansion presents challenging tasks, as there are many factors influence the success of any market expansion performed by multinational companies. Well-known brands do not guarantee the companies to succeed in foreign markets. This happens since each foreign market has particular characteristics that they must take into account in their business plans. In addition, the challenges also relates to the fast growing adoption of internet technology that helps corporations to provide attractive online offering. Another factor is the customer preferences…

Read >>