Grocery Essays

Food Waste in America

40% of the food America produces is wasted.1 Have you ever thought of how much food you waste a day? The average American wastes about 250 pounds of food every year.2 That’s about $600 dollars worth of food.3 Imagine what you could do with $600.00. No one notices what is in the back of their fridge or what goes into their trash can. Before you say that you don’t do that, think back to a moment when you had the…

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Whole Foods Market

John Mackey cofounder and Chief Executive Officer (CEO) founded Whole Foods in 1980 with the purpose of providing organic foods to the grocery shopping public. This started a movement over the next 30 years that has brought organic foods to the common shoppers in many markets around the U. S. that had only been previously serviced by smaller health food stores or by their local grocery chain. The success of Whole Foods moving forward will be how they can succeed…

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Kool Aid

In 1927, a man by the name of Edwin Perkins created the very popular product know today as Kool-Aid. Kool-Aid was a popular drink mix right from the beginning which was sold in 6 different flavors to wholesale grocery, candy and other suitable markets (The History of Kool-Aid, 2012). In 1929, Perkins and his family packaged and shipped the Kool-Aid drink mix to grocery stores across the country using food brokers. The brand name became so popular that production moved…

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Case Brief Trader Joes

Trader Joe’s, originally a local Californian chain store that offers uncommon groceries at low prices and that focus on a niche market of cultured and urbane clientele had a cautious growth during its first years and after it was acquired by a family that owned one of Germany’s most successful grocery chains expanded to 414 locations nationwide by 2013. With all that success, some grocery business competitors arose trying to compete. Even though experts estimate that the company has a…

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Grocery Gateway_ Customer Delivery Operations

Grocery Gateway was founded in 1997, by Bill Ni Nardo. In 2001, Grocery Gateway was Canada’s largest direct online grocer, providing a selection of 6,500 items from the GroceryGateway.com website. Nature of the Business: Grocery Gateway offers food products with a delivery service competing in the grocery industry. The service is offered to residents in the Greater Toronto Area (GTA), which is the largest urban area in Canada. Current Market Strategy: Grocery Gateways offers a 90-minute delivery window from 6:30am…

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