Framework Essays

Research Method

This research will examine the importance and position of employees in terms of Job Satisfaction and career growth in Jamaica and assess the way in which the needs of the same are met by the banking industry. The approach will be based on proven methodologies applied to the market, starting with an in-depth literature review followed by primary research. This research will concentrate on the research methodologies for the primary research. Research Methodology Before research is undertaken it is important…

Read >>

Global Consumer or Local Consumer

Global consumer or Local consumer: Whenever the concept of Glo-cal comes into discussion the punch line of The Hong Kong Shanghai Bank comes into the mind which is “the world’s local bank”. Mooij in 2004 conducted a study to understand “Can consumers be differentiated as global and local consumers? If so then how are they identified? Global advertisement targeting global customer should have universal values to be successful. Because of this even Saatchi & Saatchi, the advertising agency that was…

Read >>

Conceptual Framework

The table1 below shows that the theories for the adoption and diffusion of an IT-based innovation. Scholar name: Theory name 1. Rogers (1983, 1995) Innovation diffusion theory 2. Moore and benbasat (1991) Perceived characteristics of innovation 3. Davis (1989) Technology acceptance model 4. K won and Zmud (1987) Diffusion/ implementation model 5. Fishbein and Ajzen’s (1975) Theory of Reasoned Action (TRA) Table1 2, a list of innovation adoption theories. Davis developed the technology acceptance model in 1989. It aims to…

Read >>

The European Community Institutional Framework

The European community which has its history back in the 1950s when the European Coal and Steel Community (ECSC) was formed to cater for the interests of expanding coal and steel market among member states which stood at six during its formation. In 1957 the European Economic Community was formed together with the European Atomic Energy Community, the Merger Treaty [Merging of the executives, 2007] saw the three bodies merge afterwards to give birth of the now twenty seven member-European…

Read >>