Focus Group Essays

Qualitative Research or Quantitative Research

Both qualitative and quantitative research methods have their specific qualities which make them useful to a researcher, however in the course of this short essay I will explain why, for several reasons, qualitative research is better. As both methods operate within different assumptions, it is important to stem criticism for each method’s respective theoretical base in order to adequately judge them. In the course of this essay I will highlight each method’s theoretical assumptions and then I will assess each…

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Lack of Interest in Mathematics

This paper explores the behaviour, attitudes and beliefs of primary school pupils towards mathematics in the classroom and the impact that this may have on their mathematical ability. The study focused on year 3 pupils from a local school, some of whom took part in focus groups towards the end of the project. The children completed short worksheets, which were used to stimulate a guided discussion on what aspects of mathematics the children liked and disliked. The aim of this…

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Focus Group Research Reliability, Validity, Replicability, Generalisability

A focus group can be defined as a group interview- centered on a specific topic and facilitated and co-ordinated by a moderator or facilitator- which seeks to generate primarily qualitative data, by capitalizing on the interaction that occurs within the group setting. The idea behind the focus group method is that group processes can help people to explore and clarify their views in ways that be less easily accessible in a one to one interview. While the focus group opens…

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Types of Exploratory Research Designs

2. What type of exploratory research designs would you suggest for each of the following situations? Justify your answers using specific illustrations and examples. a. The research and development director of Louis Vuitton suggests a new type of cologne for men that could be promoted by tennis celebrity Marat Safin. b. The General Manager of Thai Spices Restaurant in Hong Kong wishes to offer customers two “new and exciting” dinner items that would be a blend of fresh durians, herbs…

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Research Sources

In reference to our text book, primary sources of secondary research include audio, video, or written transcripts of original research speeches in entirety, and raw data that has not been interpreted. Primary sources serve as the best sources as they have not been diluted with thoughts or interpretations of another source. Laws, court documents, census, human resource records, are primary sources. Primary sources are most trustworthy and valuable sources of data. Secondary sources are the interpretation of the primary sources…

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Differences Between Quantitative and Qualitative Research

Quantitative research – is a formal, objective, systematic research which bases on precise figures. While conducting such kind of research, an investigator collects and analyzes data and statistics. The main purposes of applying quantitative method of research are: description of variables; examination of relationship among variables; determination of cause-and-effect interactions between variables (Burns & Grove,2005). Qualitative research – in contrast to quantitative, is a kind of research which mainly concentrates on observations, questionnaires, reports and other ways of subjective investigations….

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