Endorsement Essays

´╗┐balance Theory

Introduction Good Evening ladies and gentlemen my name is xxxxx and today I shall enlighten you about a very interesting theory concerning consumer behaviour and Marketing. As practicing marketers, we are well aware of the impact that a celebrities endorsement can have on consumer behaviour but I am pretty sure most of you wouldn’t know the reasoning behind such a phenomenon. What is the Balance Theory? Ever wondered why firms use celebrities to endorse their products? Well wonder no further…

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