Disposable Essays

Bic_ Honor the Past, Invent the Future

Executive Summary There are many things one can do with a BIC product: writing, flicking, shaving etc. BIC is a French consumer product multinational company that is in the business of disposable stationery, lighters, shavers, water sports and promotional products. Every BIC product follows the company’s vision: BIC products are simple, inventive and reliable for everyone, everywhere. Founder Baron Marcel Bich launched the BIC ballpoint pen in 1949; since then BIC has become a global brand and it is recognized…

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