Discontinuous Essays

The Quintessence of Discontinuous Innovation

Birkinshaw et al. , (2006) discovered the quintessence of discontinuous innovation. It emphasized that businesses need to think strategically and must impede the existing course of action. They must analyze the competitive environment and the diverse threats and opportunities and must adapt to change management. Corporations must recognize true cronies, build brawny rapport and opt for set of connections and associations. A paradigm shift: Discontinuous innovation takes places in many ways like technological breakthroughs, exploring new markets or due to…

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