Desig Essays

Marketing Plan_ Zara

I. Executive Summary Zara is the largest retail company owned and run by Inditex, largest Spanish corporation and the world’s largest fashion group. The way Zara has runs its company is by following a vertical integrated operation that has the¬†advantage to shorten the time in making decisions. Inventories in the stores depend on the geographic area in which the store is located; and the way Zara does their marketing is by just displaying posters at stores and by their windows…

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