Cultural Anthropology Essays

Stereotypes of Culture

This essay aims to explore benefits and disadvantages for managers to use sophisticated stereotypes. Stereotypes provide international managers an advantage of ‘first guess’ about cultural behaviors in countries and organizations so that they can develop appropriate strategies to cope with cross-cultural problems. However, it causes three drawbacks. If stereotyping is judging a group of people on the basis of theoretical concepts, it will be called ‘sophisticated stereotyping’ (Osland and Bird, 2000). The greatest benefit is sophisticated stereotype offers basic cultural…

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Global Media and Cultural Homogenisation

In the 21st century, economic globalization has finally become an irresistible reality. Information, technology, goods, people, especially monetary capital are frequently exchanging worldwide unprecedentedly. The development and expansion of markets have effectively broken through the national, ethnic, cultural customs and ideological boundaries (Fairweather & Rogerson 2003). From multinationals, satellite TV, Internet to McDonald’s, Mercedes-Benz cars, cartoons, various cultures are now crossing huge distance and national borders, more densely implanted in different countries, and finally resulting in the phenomenon of cultural…

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