Counterfeit Essays

Coach Handbag Analysis

Company overview Designing and marketing of accessories and gift products for women and men. The company primarily operates in the US and Japan. It is headquartered in New York City, New York and employed 18,000 people as of June 30, 2012. 36% market share as accordance of Marketline In just two years (2003–2005), Coach’s market share has increased from 18 percent to 23 percent. TARGET MARKET DISCRIPTION men and women aged between 20s- 40s who possess mid to high levels…

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