Consumer Theory Essays

What Is a Good Job_

Life has many aspects and one of the most important sides of it is having a good job. But what is a good job? That’s a hard question to answer with one or two words because every person has his or her own perspective in answering this question. Some people see a good job as having a good income, others look at it as low working hours, while others just look to job as they are meant to do it….

Read >>

Assignment 1 Demand Estimator

Imagine that you work for the maker of a leading brand of low-calorie, frozen microwavable food that estimates the following demand equation for its product using data from 26 supermarkets around the country for the month of April. For a refresher on independent and dependent variables, please go to Sophia’s Website and review the Independent and Dependent Variables tutorial, located at http://www.sophia.org/tutorials/independent-and-dependent-variables–3. Option 1 Note: The following is a regression equation. Standard errors are in parentheses for the demand for…

Read >>

A Good Career Is the Key to Happiness

In today’s modern world, many people are looking for a great career and happiness. Happiness is hard to understand that it depends on people. Many people now think a good career is the key to happiness. However, others hold a different stance. I agree with both sides of the argument to some extent. This essay first considers the argument that a good career can bring happiness. It will then consider the counter arguments. On the one hand, there are several…

Read >>

Applying Supply and Demand Concepts

The supply and demand simulation was a very helpful tool in understanding the effects of external factors on the supply and demand curves. Understanding this concept is fundamental in preparing for real life situations. I personally enjoyed the fact that the simulation was based on a real estate management company. I was able to understand and relate to the information given. There are a series of questions that will be answered and the topic of this paper will cover different…

Read >>

Unilever in Brazil

The goal of Unilever Brazil is to target the low income consumers, in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers, and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price, effectiveness and…

Read >>

The Importance of Economics

Because we live in an economy it is important to study economics, simply because economics affects everyone. We are part of an economics system, where every day we engage in economic activities. Economics helps us to appreciate that the earth’s resources are limited in comparison to human beings want, which are infinite, and constantly changing along with technology and people’s taste and preference. This excess of wants over what can actually be produced with the limited resources, brings about the…

Read >>