Consoles Essays

The Video Game Console Wars

Compare and contrast Nintendo’s marketing strategy for the Wii with Sony’s strategy for PS3. By the end of 2006, two game console industry giants, Nintendo and Sony had launched their respective new products; the Wii and PS3. Various marketing strategies were implemented by both rivals and this writing attempt to analyse common and differing elements. Similarly, both companies had a product differentiation strategy, with the aim of being distinctly set apart from their competitors by the viewing market.¬†However, different elements…

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