Conditioning Essays

Describe and Evaluate Two Theories of the Formation of Romantic Relationships

In 1970 Byrne and Clore introduced the reward/ need satisfaction theory for the formation of relationships. They suggested that we are attracted to individuals whose presence is rewarding for us, and that naturally we find stimuli rewarding if it meets an unmet need; the more rewards someone provides for us, the more we should be attracted to them. They believed that the formation if relationships was linked with the idea of classical and operant conditioning, with operant conditioning we are…

Read >>

Cultural Conditioning

Aside from the physical appearance, one can distinguish a person’s nationality, or where he grew up, by his preference in clothing, food, etc. The culture of where a person grew up plays an important role in his preferences. Cultural conditioning plays a very significant role in the consumption of food. But what is cultural conditioning anyway? Cultural conditioning is the process of learning of “what-to-dos” in a culture. Let’s say, when we were infants, we learned how to eat, dress…

Read >>

Consumer Behavior Case Study do our Avatars Learn

1) According to the text, classical conditioning occurs when a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own. As time passes, the second stimulus is able to cause a similar response because of the fact that we associate it with the first stimulus. An example of classical conditioning would be one that was demonstrated by Russian physiologist Ivan Pavlov. He conducted research on digestion in dogs. Pavlov was…

Read >>

Outline and Evaluate One Theory of the Formation of Romantic Relationships (4+8 Marks)

The reward/ need satisfaction theory (RNS) was devised by Byron & Clore (1970) to explain the formation of romantic relationships, based on the principles of behavioral psychology. According to the theory, people form relationships with those who are most rewarding/ satisfying to be with which happens through conditioning. The elements of Skinner’s operant conditioning proposes that we repeat behaviors with positive outcomes (rewards) and avoid those with negative outcomes (punishments). Relationships positively reinforce by our partner satisfying our needs/rewarding us…

Read >>