Coffeehouse Essays

Krispy Kreme Doughnuts

1 Introduction In 2003 Krispy Kreme was named by Fortune Magazine as ʻAmericaʼs Hottest Brand” and in 2004 they reported net income of $50 million. However over-expansion, an expensive store network, revelations of falsified financial reports and changing trends in diet have meant that Krispy Kreme revenues have declined by 50% between 2005 and 20101. The strategic problem considered is to analyse Krispy Kremeʼs current operations and suggest recommendations for how this may be tailored for the UK market for…

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A Brief History of Starbucks

In 1971, Starbucks’ opened its first store at Pike Street Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book, Moby Dick, and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks (Wikipedia, 2006)….

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Coffee Shops

Whenever I am in need to study or just want to find a place to hangout, what instantly springs to my mind is a coffee shop. There are many different coffee shops around me, but only one is my absolute favorite. My favorite coffee shop is Beca House. Beca House is a locally owned business and is only about twelve minutes from my house. It is the coziest little nook, where I usually spend my mornings before class eating breakfast…

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Coffee and Starbucks

Starbucks has been the most successful coffee chain using their aggressive expansion strategies to surpass its competitors. Through its expansion, Starbucks has focused on creating a dense network of stores all around US, while also opening up new locations all around the world. However, Starbucks’ aggressive expansion strategies have posed major threats to its financial health such as tight cashflows, increase debts, poor liquidity ratios and etc. In addition, this approach can exacerbate competition among close Starbucks stores. Due to…

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Starbucks Coffee Company (hong Kong)

Starbucks Coffee Company (Hong Kong) was established in May 2000. They opened the first store in Central’s Exchange Square. By May 2008, Starbucks has opened more than 100 branches across Hong Kong commercial, shopping & entertainment and residential areas. Why did we choose this brand? The brand name of “Starbucks” becomes very well-known in Hong Kong. According to the article of Hong Kong Coffee Culture Exchange Association ( http://hkccea.org/2010/06/27/hk-2/), we can see that a lots of Hong Kong people tend…

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