Clear Essays

Ogilvy & Mather

One of the most definitive problems with Charlotte Beers’ brand stewardship was her communicative process with upper-level management. While it may be true that Beers’ was able to develop a clear vision of Brand Stewardship and explain what that meant to her collaborative team “thirsty for change,” the idea was only a concept at the end of their meeting summit. It is essential to the success of any plan that a strategy must first be developed, and to that point,…

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