Clarks Essays

Market Analysis C & J Clarks Ltd

Details supporting my findings and recommendations are detailed in the main report. A summary of the main points are as follows:-FindingsClarks brand is recognised as one of quality with a strong market share of children’s footwear and the “the more mature” customer. The company has a strong distribution network which could be used as a platform to launch new products at minimal incremental cost. There is a significant threat from new competitors such as the major supermarkets as well as…

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