Call Center Essays

Telecom Call Center Research Technology

According to Malhotra (2004: 5-6) interview is defined as an unstructured, direct personal interview to uncover the underlying motivation, beliefs, attitudes and feelings on a topic. Thus if interviews are used in this case the gains will be; quick response from respondents, permits interviewer to delve deep into the topic, there is allowance to discuss confidential, sensitive even embarrassing issues concerning the topic, and good understanding of complicated behavior (consumer behavior). Interviews have also there following limitations; there costly, analysis…

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