Calculating Demand Forecast Accuracy Essays

Demand Forecasting

DEMAND FORECASTING The Context of Demand Forecasting The Importance of Demand Forecasting Forecasting product demand is crucial to any supplier, manufacturer, or retailer. Forecasts of future demand will determine the quantities that should be purchased, produced, and shipped. Demand forecasts are necessary since the basic operations process, moving from the suppliers’ raw materials to finished goods in the customers’ hands, takes time. Most firms cannot simply wait for demand to emerge and then react to it. Instead, they must anticipate…

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