Brewing Essays

Tiger Beer Market Plan

1. Executive Summary Asia Pacific Breweries (APB) is the leading beer brewery in the Asia Pacific region. The company’s most iconic product, Tiger Beer, is notably one of Singapore’s most successful brands in the world and is valued at S$820 million. The lucrative beer industry has attracted numerous foreign beers to vie for the market share in Singapore which is valued at S$562.7 million. As the beer industry in Singapore is reaching maturity, beer companies have to find innovative means…

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Extraction of Ethanol

Generally, this study aims to determine if jackfruit pulp (Artocarpus heterophyllus) can be a source of ethanol. Specifically, this study aims to answer the following questions: 1. Is there a significant relationship between the percent yield of ethanol and the different lengths of fermentation of the jackfruit pulp (Artocarpus heterophyllus)? 2. Is there a significant difference between the density, color, boiling point, and flame test of ethanol from jackfruit pulp (Artocarpus heterophyllus ) among the different lengths of fermentation? Hypotheses…

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Yeast Lab Report

Are there any differences in the rate of metabolism of a dried yeast culture with differing carbohydrate sources? In the current practical that was undertaken the growth rate of yeast (S. cerevisiae) with differing carbohydrates sources : Glucose (C6H12O6), Fructose (C6H12O6), Lactose (C12H22O11), Xylitol “(CHOH)3(CH2OH)2″ and Water (H2O) as a Control were observed. ” Yeast are single-celled fungi which consist of more than one thousand different species which have been identified. The most commonly used yeast is Saccharomyces Cerevisiae which…

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Classification of Beer

What’s more refreshing on a hot summer day than a nice cold beer? Or how about drinking a nice cold one with some buddies after work at a local bar, sound nice doesn?t it? Beer has been around for many years and will probably be around for many more. A beer is any variety of alcoholic beverages produced by the fermentation of starchy material derived from grains or other plant sources. The production of beer and some other alcoholic beverages…

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Adolph Coors in the Brewing Industry

1. Coors was very successful through the mid-1970s. How was its value chain configured up to that point? What type of generic competitive advantage did such a value chain confer? (Please focus your analysis on procurement, manufacturing, marketing, and distribution functions). * Procurement * Long-term contracts with farmers * Can recycling for further use * Spring water from Colorado * Grain processing facility that supplied a third of its refined cereal starch * Sourced all its cans from a captive…

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Coopers Business Case

1. Introduction Coopers Brewery has had a successful journey from its humble beginnings to it third tier position in duopolistic competing market. Coopers has not existed without its share of disturbances and risk of been taken over by a larger global player, however Coopers managed to defend itself. Coopers has positioned itself in a highly competitive market with a differentiated brand and product that has captured a niche market. Coopers has also successfully integrated a high value chain which in…

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German Beer

1. 0 Introduction Beer is an immensely popular beverage, but it is one that is associated with a particular country. German beer in fact is seen as the king of all beers. Around the world, Germany’s beer is one of the most respected varieties, in part due to the strict legislation that governs brewing, but also because it seems that the German people take great pains to brew a good beer. It is customary and part of their social structure….

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Boston Beer Company

1.Evaluate the attractiveness of the craft beer segment relative to the market space occupied by the traditional “Big Three”. (tip: use the Five Forces framework). a.High Threat of new competition: over 600 of specialty beer companies were founded over the past five years, approximately 40% growth each years. In addition, the existence of contract brewing companies lead to low entry cost. b.High substitution: The attractiveness of craft brewing industry are majorly based on unique styles and flavors of beer. there…

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Global Forces

Introduction This case highlights how the European Brewing Industry is striving to grow and gain competitive advantage worldwide. In line to achieve this there have been a lot of innovation, acqiusitions, mergers and of course rebranding of beer products in the Industry. Companies are further trying to reduce operational costs for improved profit. It is therefore imperative that we analyze the global forces in this industry. 1.A PESTEL ANALYSIS (i)PESTEL FACTOR: Political: Firstly I noted that there have been strong…

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History of Beer

Beer was probably discovered by accident, when some of the nomadic tribes of the Middle East decided to settle down to an agricultural life depending on the cultivation of grain. In times of plenty the excess might have been stored for a possible future period of failure. Due to the damp storage condition the grain might have sprouted and germinated in a desperate bid to salvage the crop they must have made porridge by boiling the sprouted grain with water….

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Beer Project

Mission StatementOverview of the CompanyDescription of productTarget Market Definition – demographics/psychographicsTarget Audience for Powdered Beer ProductAnalysis of Macro EnvironmentAnalyzing the organization and environment: SWOT AnalysisCompetitive Analysis for Beer Industry: SWOT AnalysisMarket Analysis SummaryMarket Research QuestionnaireMarket Research ResultsMarket Research AnalysisPositioningPromotion planDistribution planPricing PlanPro Forma Income Statement – 3 year planAppendix A| 34567891013141619212326273133|. MISSION STATEMENT Our goal is to help bring about the end of packaging carbonated beverages in plastic, glass, or aluminum disposable containers and needlessly burning fuel to ship what…

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Brewing – Beer

The history of beer dates back hundreds of years prior to written history. Besides water and tea, beer is one of the most-frequently consumed beverages in the world. Contrary to popular belief, that all beers are typically the same, there are many variances in color, flavor, strength, production method, ingredients and origin. Beer can be divided into 2 broad sub-categories: ale and lager. Ales were the first type of beer ever created before brewers knew the role yeast played during…

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Social Construction of Reality

Social construct of reality is defined as what people perceive and understand as reality is a creation of the social interaction of individuals and groups. What this means is the environment we surround ourselves in molds our perception of reality. How we were raised and what we were raised to believe affect how we present ourselves, how we perceive others, how other perceive us, and how we react. For example “How Beer Saved the World” tries to convince you that…

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History of the Beer Growler

Introduction I. Attention-getter: Does anyone know what the term “Growler” means and how it relates to beer? (merriam-webster. com) A container for beer bought by the measure (can, pitcher, bottle, etc) II. Thesis statement: Beer is drank everyday in the United States, without a single consideration of the vessels they come in or how they came to be. III. Preview of Main Points: Today were going to discuss, when the growler first emerged, how it got its name, and the…

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Beer Wars

Beer Wars is a documentary film directed and produced by Anat Baron and released in April of 2009. It focuses on the struggle between the dominating corporate businesses of Anheuser-Busch, Miller Brewing Company, Coors Brewing Company, and the smaller independent businesses of “craft beers” such as Dogfish Head Brewery, The Boston Beer Company, and The New Belgium Brewing Company. The film covers many aspects of the beer “wars” between the companies such as competitive advertising, product quality, price, distribution, and…

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