Brewery Essays

Greaves Brewery

Greaves Brewery enjoyed an excellent reputation as a maker of beer that had won both local drinkers and tourists who chanced to try out its bottled product during their trips. Located in Trinidad, a southern Caribbean island, Greaves Brewery was established in 1924 by John Greaves, its founder. Through the years, Greaves Brewery had steadily grown and eventually began to tap the export markets, as well. The company reaped its highest level of sales in February 1991. The increased demand…

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Boston Beer Case

The major domestic producer segment only contained three major companies also known as “The Big Three”: Anheuser-Busch, Miller Brewing Company, and Adolf Coors Company. They commonly competed on the foundation of economies of scale which wound up being the main driver of revenue. By selling significant quantities of product at a cheap price, “The Big Three” was able to obtain 77% of the market share in 1994. By holding such a large portion of the market, domestic producers received elevated…

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Boston Beer Company

1. Evaluate the attractiveness of the craft beer segment relative to the market space occupied by the traditional “Big Three”. (tip: use the Five Forces framework). a. High Threat of new competition: over 600 of specialty beer companies were founded over the past five years, approximately 40% growth each years. In addition, the existence of contract brewing companies lead to low entry cost. b. High substitution: The attractiveness of craft brewing industry are majorly based on unique styles and flavors…

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Boston Beer

Boston Beer Company is the maker of Samuel Adams brand beer and the beer industry’s leading craft brewer. On the year of 1995, the Boston Beer filed a registration statement with the U. S. SEC for an initial public stock. Now let’s start from the strategy direction of Boston Beer for analyzing the company. Strategies of Boston Beer Company in its beginning stage of the business were 1) outsourcing beer production facilities instead of building new facilities which requires approximately…

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