Bombardier Essays

Bombardier – Quality First

Bombardier has brought the manufacturing operations of Outboard Marine Corporation and has done a good job of turning it around. Now, Bombardier has ambitious plans of increasing the production to 60,000 engines a year. These plans can be successful if Bombardier overcomes the hurdles it faces. I feel that Bombardier purchased OMC in the first place because of several reasons. The acquisition complemented Bombardier’s transportation activities. On one side the acquisition gives Bombardier access to new geographical markets, on the…

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