Big Box Essays

How Michael Porter Five Model Affects Costco Wholesale Corporation

According to Michael Porter, an industry is affected by certain forces, which enable them to attain different levels of profitability. These five forces help managers analyze the industry to gain a better understanding and develop a more effective business strategy. In the discount retailing industry, it is important to consider the following when considering entry: Threat of New Entrants: Four major competitors, WalMart, Kmart, Target and Costco Wholesale dominate the discount retail industry. The threat of new entrants is low,…

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