Automotive Essays

Google Car

Google Car: In the paper, the point of view will be Google’s. Questions that will be answered in the paper including but not limited to the economical and technical viability for Google to produce Google car in a large scale, reasons that Google will succeed or fail, the best strategy for Google to adopt. For the industry analysis, Porter’s five forces (Appendix 1) will be used to explore the environment of the automobile industry and if Google will be able…

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Personal Navigation Devices

1. Why have Personal Navigation Devices become popular. What technologies are required to facilitate the success of PND? Personal navigation devices can become the next must-have gadgets. They add more comfort in the busy life in the sense that they give you an ability to concentrate on one thing less. PND like, say, GPS are starting to win over customers, from weekend hikers or bikers to people who are just tired of their lousy sense of direction. Some consumer GPS…

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Erp Implementation at Tata Motors

Tata Motors Limited is India’s largest automobile company, with revenue of Rs. 1,88,818 crores in 2012-13. It was established in 1945 and is present across the length and breadth of the country. Today, it is world’s second largest manufacturer of commercial vehicles, fourth largest truck manufacturer and second largest bus manufacturer. It has over 60,000 employees guided by the company’s mission “to be passionate in anticipating and providing the best vehicles and experiences that excite the customers globally.” It has…

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Ford and Toyota Analysis

ord Motor Company was incorporated in Delaware in 1919. Ford acquired the business of a Michigan company, also known as Ford Motor Company which incorporated in 1909 to produce and sell automobiles designed and engineered by Henry Ford. They are one of the world’s largest producers of cars and trucks. Ford operates in two sectors, Automotive and Financial Services. In the Automotive sector reportable segments are Ford North America, Ford South America, Ford Europe, and Ford Asia Pacific Africa. In…

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