Automotive Industry Essays

Analysing Strategic Issues in Geely Automobile – Industry Structures and Dynamics

Geely Automobile Holdings Ltd. , formerly known as Guorun Holdings Ltd. , embarked on a major restructuring in 2003. By establishing two joint-venture associated companies in Ningbo and Shanghai with Zhejiang Geely Holding Group Ltd. , a major privately-owned auto manufacturer in China, the company had successfully entered into China’s booming sedan industry. In the same year, the company set up an auto parts subsidiary in Taizhou of the Zhejiang province, further consolidating the foundation of the company’s investments in…

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Ford Case Study

Executive Summary Ford is one of the leading companies in the auto industry. The director of Supply Chain Systems at Ford was put in a tough position to make recommendations with regards to the company’s supply chain strategy. There are two groups within Ford that have two different opinions on how Ford should be using emerging information technologies and ideas from high tech industries, such as Dell, to change the way it interacts with suppliers. The first group argued that…

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Bridgeton Industry, Automotive Component & Fabrication

1.Industry and its relevant characteristics. As the original plant of Bridgeton Industry, Automotive Component & Fabrication (ACF) supplies the most components to the U.S automotive industry. The plant has a long history that was established in 1840s and the site developed by several industrial uses. ACF could be the leader of the whole industry because the Big- Three automobile manufacturers are the ACF main customer, which bought the whole production of ACF. 2.Competitive environment Although there are some competition mainly from…

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General Motors

General Motors Company, known as GM, was founded in 1908 in Flint, Michigan by William C. Durant and Charles Stewart Mott. The present chairman and CEO is Daniel Akerson. Akerson joined GM’s board in 2009 as the company went through a bankruptcy reorganization. He became CEO Sept. 1, 2010, and led GM’s 2010 return to the stock market — at the time the largest initial public offering in U.S. history (Detroit Free Press, 2013). The headquarters for GM is presently…

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Compare and Contrast About Bmw and Toyota

There are many different types of cars in the world. However, BMW and Toyota have stood out the most. More people prefer a BMW and a Toyota over any other vehicle. The two car companies have sold the most cars in the past two decades than any other car company. Although, there are many differences there are also some similarities. Toyota motor company is a Japanese automotive company. There are 36 factories in 28 nations around the world; eight of…

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The Automotive Industry in Mexico and Brazil

The automotive industry in Mexico and Brazil is one of the most dynamic business in Latin America, with both countries are disputing the 8th place as the highest car producers in the world [a}. While the production of cars in Mexico is directed to foreign consumption, the Brazilian one is mainly directed to its internal and regional markets. Both countries offer several advantages, such as low labor cost and high qualified personnel, however there are many challenges that must be…

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Introduction to Automobile Industry

The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, towed vehicles, motorcycles and mopeds as defined in ISO 3833, and is one of the world’s most important economic sectors by revenue. Automobiles changed the world during the 20thcentury, particularly in the United States and other industrialized nations. From the growth of suburb to the development of elaborate road and highway systems, the so called horseless carriage has forever altered the modern landscape. Themanufacture, sale, and servicing of automobiles…

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The Evolution of the Automobile

The history of the automobile dates back well over a century ago. Without cars, the world today would be quite a different place. Society would be remarkably less developed and the chores of daily life would be that much more complicated. It became, and still is, the most widely used form of transportation. Everything from the very first car has its special place in history, because the devolvement over the years has been colossal. It was a marvelous invention with…

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The U.s. Automobile Manufacturing Industry

Automobile repair is not only an interesting field to me, also I feel automobile maintenance is necessary knowledge to have in today’s auto market. Like studying for school or learning the skills of a job; I feel knowing how to repair a vehicle will produce a cost effective lifestyle, and take out all the hassle anyone who owns a vehicle encounters everyday. How many Americans can change their own oil that don’t work as mechanics, or what is the average…

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Position of the Music Industry Prior to Introduction of Internet

In the music industry prior to the introduction of internet marketing there were different roles being played by different actors of the market. The usual way a product is prepared for market is to contract the artists. The artists who were the content providers record materials which are either their own or provided to them by other writers. This is clearly depicted in the figure below. Traditional Value Chain in the Music Industry Source: John B. Meisel and Timothy S….

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Halftime in America_ Chrysler Commercial

The Chrysler commercial during the 2012 Super Bowl was extremely well done. It stars Clint Eastwood delivering a muscularly optimistic message about Detroit and its auto industry. Clint talks about America and how it has been hurting due to the poor economy and the unemployment rate. He does this through an interesting allegory of football and halftime. Chrysler does well targeting a very broad audience of American auto consumers. This particular commercial uses a fear tactic through a lowly lit…

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Value Chain

Value chain management has become more and more important in industry in past decades. This report provides an insight view of value chain in automotive industry and then examine leadership role of engineer in value chain management. Furthermore, the report will analyse why engineer is so important in management of value chain. Analysis of value chain Automotive industry plays an important pillar role in the economic development of all countries. This is because the development of automotive industry will definitely…

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State of Luxury Car Sales and Distribution to Generation Y

Luxury vehicle is a marketing term used to describe cars with greater performance, comfort, innovation, and features that convey a brand image. As the industry has grown, it has become much more complex; there is more intense competition and new needs for consumers. By doing a SWOT analysis of the luxury car industry, the data reveals that although there are constant threats to this industry, there are also many opportunities. Some of the strengths for many of the established manufacturers…

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Let Detroit Go Bankrupt_ Summary and Analysis

Mitt Romney, the republican governor of Massachusetts, wrote an article in 2008 when the auto industry was on the verge of collapse called “Let Detroit Go Bankrupt”, the article was about his thoughts on how the impending doom of the auto industry in Detroit should be handled. He expressed that Detroit should not be bailed out by the federal government because that would allow the practices that brought GM and Chrysler to their knees to continue, instead let the GM…

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Competitive Advantage Within the Automotive Industry

Within the automobile industry, it is vital that companies adequately compete for consumer sales. With the industry struggling due to the current economic conditions, as well as a push for environmental sustainability, companies have to come up with new competitive strategies. There are 6 major ways that a company can give themselves an advantage over others. They are cost, quality, service, brand, innovation, and convenience. (McCrimmon, 2008) Three automotive companies are compared in terms of their strategies to compete against…

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