Aroma Essays

perfume Industry Statistics

Coty was the leading player in fragrances in 2011, with a 13% value share, down from 14% in 2010. The company is strong in both mass and premium fragrances. In the mass segment Coty markets a wide range of established strong brands, such as adidas, Jovan and Stetson. It also has a significant presence in the premium segment with its Calvin Klein fragrances. The company has been successful with its Marc Jacobs, Vera Wang and Kenneth Cole fragrances, licensed from successful…

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