Argentaria Essays

Bbva Case Study Analysis

1. Introduction It has been claimed that BBVA has implemented an open innovation, “a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” says Chesbrough (2003)1. BBVA is seeing itself positioned right and succeeded for innovations. It is suspected that whether the innovation at BBVA is successful and highly recognized open innovation approach. This essay will examine how…

Read >>