Analys Essays

Consumer Behavior

Understanding the consumer attitudes and behavior is one of the key factors for an organization to successfully tap the business opportunities in the Philippines. This aspect is more crucial especially during crisis periods when there are number of changes in consumer attitudes and behaviors. The marketing managers and advertisers need to know and consider these changes while developing their promotional plans and media-mixes. In the short term, behavioral dimensions maybe even more important than lifestyle or brand attitudes. Consumers in…

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Approaches to the Analysis of Survey Data

1. Preparing for the Analysis 1.1 Introduction This guide is concerned with some fundamental ideas of analysis of data from surveys. The discussion is at a statistically simple level; other more sophisticated statistical approaches are outlined in our guide Modern Methods of Analysis. Our aim here is to clarify the ideas that successful data analysts usually need to consider to complete a survey analysis task purposefully. An ill-thought-out analysis process can produce incompatible outputs and many results that never get…

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