Airway Essays

Into the Wild Blue Yonder

Most people will never get the chance to fly an airplane. They will never get to experience the thrill of soloing for the first time or the terror of dodging crows at 100 mph. Most people will be familiar with the sensation of your stomach settling somewhere around your knees or your throat while on a roller coaster, well, flying an airplane makes that feel like walking down a flight of stairs. First off, I have to begin by describing…

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Strategic Management – Virgin Case Study

1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly, the Virgin brand is valuable in the form of brand equity, where ‘Virgin’ is one of the most recognised brand names in the UK, and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research, the Virgin brand was recognised by 96% of UK consumers (Case, p.685). Secondly, it is rare for a brand to have such positive consumer perceptions; which include value-for-money, fun, innovation,…

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Customer Service Strategy of British Airways

British Airways is one of the worlds leading airlines with a network that provides passenger and freight services to 149 destinations in 72 countries. Its airline network is centered on the United Kingdom where 85% of its 47,500 workforce is based. The mission of the company is to deliver services that matter for people and how to fly. In order to achieve or realize this mission; British Airways recognizes the importance of working in partnership with its stakeholders. This has…

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Project Risk Management

I.Introduction I am the Project Manager developing the Boeing 787 Dreamliner. The development of this state-of-the-art airplane will include an international team of aerospace companies led by Boeing. The advances in this airplane will reduce the use of fuel by 20%, increase cargo capacity, increase nautical miles in a mid-range airplane, and improve passenger comfort. Boeing expects sales of 3,500 units over the next 20 years. (Norris & Wagner, 2009) To really understand the impact of multiple providers, along with…

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scotia Airways

Scotia Airways are a small private airline based in Glasgow/Scotland. Their goals determine the nature of inputs (employees and management’s ability) and outputs (the quality of service) also the interaction of the outer environment i.e. Macro elements such as external customers. Goals indicate a future prediction and the well-being of a business. Objectives on the other hand are specific targets within the general goal obtained are time based. Policies are a mechanism for controlling the behaviour of an organisation, by…

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British Airways Service Concept

1.0INTRODUCTION Over the last 30 years, there is an emergence of academic concern and movement with the management of services. “Service captured the interest and imagination of operations management (OM) academics in the 1980s.” (Johnston, 1998, p. 104). Not only in the academia but also many organisational managers try to improve the quality and structure of their businesses by implementing service operations processes. (Blokdijk, 2008) Johnston and Clark (2008, p. 3) defined Service Operations Management as follows: “It is concern…

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Jet Blue Case Study

This essay will examine in detail the human resource strategies, policies, and practices that were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies, which up to that time had never been implemented by any other startup airline organization. Along with the strategies, policies, and practices, there were five core values that were also established. These values provided an overarching vision…

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