Airbus Essays

Pegasus Airlines

Please read the case on page 36-37 and answer the following questions: Question 1: Give examples of the needs, wants and demands that Pegasus customers demonstrate, differentiating these 3 concepts. What are the implications of each for Pegasus’ practices? (10 points) ————————————————- ————————————————- Examples of needs: Pegasus’ customers need diversification. examples of wants: Customers are willing to improve the airline company and reflect their opinions, mostly by the website “Pegasus listens to you”. examples of demands: low-cost flights, choice between…

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Airbus Strategy of Assembling an Aircraft

Airbus is a multinational company, with its headquarters in Toulouse, which coordinates all activities and controls the progress in all corporate functions. Its main actions are focused on four EU members: France, Germany, UK, Spain (Airbus online: 2012) France includes four manufacturing sites and three assembly lines. As one of the founder members France has the biggest number of employees. Germany has an important role in the development and engineering of all aircrafts. Hamburg is the Centre of Excellence for…

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Boeing and Mcdonnell Douglas Merger

Boeing and Airbus; two longtime rivals fighting over market share in an extremely volatile market due to high research and development costs and constant changes in market demand was the cause for Boeing to take drastic protective measures. Boeing which at the time was one of the largest commercial aircraft manufacturer and third largest aerospace defense contractor decided to merge with McDonnell Douglas. McDonnell Douglas also produces commercial aircraft but held much less of the market share than Boeing. The…

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Supply Chain Management at Airbus – Implementing Rfid Technology

Airbus was the world’s leading aircraft manufacturer in 2009 going by the number of aircraft delivered during the year. The company had been using RFID in its operations since 1997 but on a lower scale and targeted at improving its internal processes. In mid-2000s, Airbus started using RFID technology more widely, starting with its spare parts supply chain. After sucessful pilot tests, Airbus came out with the ambitious plan of adopting a holistic approach by implementing RFID at its suppliers’…

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Airbus Company

1. Why is Airbus interested in building the A3XX? What are its objectives? Airbus predicts that there would be demand for more than 1500 super jumbos over the next 20 years that would generate sales in excess of $350 billion. And they could sell as many as 750 over jumbos over the next 20 years with a break even on undiscounted cash flow basis with the sales of only 250 planes. There is a huge profit in this business if…

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Impact of Cultural Differences, Internal and Environmental Factors at Airbus

Employees are affected by a number of internal and external forces that when combined produce given behaviours and attitudes. In this paper, I will consider the key factors affecting individual and groups’ behaviour and their corresponding relationship to the personal and organisational performance. The scenario, Airbus’ manufacturing plant in Toulouse, is dominated by tensions amongst groups of workers with different cultural background. The impact of those cultural challenges, the pressures of delivering the A380s in time and the demands from…

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