Kraft Food Essay

Kraft food is in more than 170 countries around the world, were Hansen’s is located in Corona California. Kraft foods and Hansen’s both have face book and tweeter page. The Kraft website has more users friendly you can go on there and click on the different products and on some of the products they offer coupons and pretty detail description of the product. There is so much on the Kraft website that it can be over whelming because there are so many options on the page. Hansen’s website is nice and pleasant to the eye it feels more homely. It makes you feel like you are not looking at a huge company website.

Kraft has so many products that there are a lot of generic products out their trying to replicate Kraft’s product. Also with Kraft’s known overseas they have to deal with the competition their also because there are so many food companies out there. Kraft is able to keep up with their competition by doing more research that will appeal to their customers. For instance the latest thing is recycling so Kraft has developed new ways to package their products and using recycled products and making sure when they make this packaging they do not have any waste. These appeals to a lot of people because of the think green motto.

Kraft also keeps coming up with new products so can stay ahead of their competitors. Hansen’s products are more originally with the organic sodas and energy drinks so there are not too many generic products that compare to their product. They also are doing something that is very popular, their products are free of preservatives and no artificial flavors which what a lot people are looking at because of all the other chemicals in food people are looking for things that are organic. I think that both of these companies are on good paths thru survival thru globalization because they now their places in the market.

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